The rapid evolution of communications and technologies has brought consumers closer to brands than ever before. Consumers are demanding a more interactive and intimate conversation with brands, through increasingly innovative methods.
Contrast Media connects the real world to the virtual through its innovative solutions.
We work with our clients to help their brands and messages break free of the constraints that the real world imposes upon them. Constraints such as limited space, static media and the inability to dynamically connect and engage with consumers are broken down resulting in rich interactive digital experiences that are measurable and effective.
Contrast Media is made up of a group of industry experts, each having a complementary set of skills. Our core team comes from the media, business, mobile and technology worlds. Our experience means we're uniquely placed to ensure that our clients get the latest leading-edge concepts and technologies, delivered with world-class reliability.
We believe that communication is at the heart of all relationships. Our focus is on creating new and innovative ways for our clients to communicate with their audience, thereby strengthening and enriching their relationships. We're all about making our clients look exceptional!
We understand the challenges our clients face and work with them to deliver tailored solutions that best meet their needs. Nothing is impossible.
The solutions we create allow brands to participate with people. They turn communications into conversations; conversations that engage consumers and add value by informing and entertaining audiences.
We only build things that excite us and we love our work. We think you'll love it too.
HardLink
HardLink seamlessly connects the real world to engaging interactive online experiences on a mobile device.
HardLink is an end-to-end Mobile Tagging platform, powering the next generation of marketing that's making offline media more interactive, measurable, effective and fun. HardLink is evolving into a multi-channel, Real To Virtual solution supporting Augmented Reality and other technologies across all communications channels.
HardLink brings together the management and reporting of all your Real To Virtual campaigns into one easy-to-use web portal. HardLink makes it simple to integrate your offline and online campaigns across web, print, film and mobile so you can tie Real To Virtual concepts into any part of your offline presence.
Let your consumers engage with your products and your brand when they want, where they want while you manage all your Real To Virtual marketing and advertising campaigns, easily and in one place. With advanced reporting and integration capabilities, HardLink makes Real To Virtual linking manageable, future-proof and, quite simply, easy.
The HardLink platform recognises which mobile device your consumer is using to Snap a Tag and understands all of the device's characteristics. This allows your online content to be tailored for the mobile device in use, ensuring your consumers have a great experience, every time they Snap one of your Tags.
HardLink's smart reporting and integration capabilities provide segmented information allowing you to interact with consumers in real time and change advertising content to meet the needs of the consumer.
Designed and developed entirely in New Zealand, HardLink sets a new standard in delivering flexible, dynamic consumer engagement that is easy to adopt and simple to manage by non-technical marketing personnel.
Whether you want to make your marketing more engaging, accelerate the uptake of mCommerce amongst consumers or even use Mobile Tagging securely within a Line of Business application, HardLink provides the platform for you to succeed.
For us, it's all about making it easier for our clients to engage with today's consumers who want to interact with brands on their own terms.
Hardlink is © 2009 Contrast Media Ltd.